Young Nigerian-American Shala. was raised by immigrant parents who were attending school and trying to provide a proper upbringing for their son. As a child, Shala. would reach into his creative mind as a form of entertainment, creating handmade toys for personal enjoyment. Interest from other kids, and an burgeoning entrepreneurial spirit, would inspire Shala. to eventually figure out how to make and sell these exclusive toys.
He would even take commissions. He would eventually make this his career. Since his family instilled education as a forefront he continued on in school and graduated college. As a “social impact” artist, a distinction he created, all of Shala.’s work goes into raising awareness or funding various environmental and social causes through his international art house and social cause boutique, The Movement Worldwide.
“The Movement is my collective. We create experiences and creative goods that we would like to believe will move society forward. If we are doing our job, it will cause a movement.”
The Movement keeps the world interested by merging art, music and technology. Some would say that this provides all artists a chance to be cutting edge by giving them the tools desired to enlighten others. Inspiring artists to be individuals is an evident force within The Movement.
Shala.’s interest in culture, music and politics also drives the spirit of this straight-faced, stylish yet subversive character named Seven Spoon. Seven is an illustration of a teenage girl whose forward social commentary raises a conscious eye to offbeat and trending topics.
The limited edition book he released in 2015, Seven of Seven: Shala’s Seven Spoon aims to inspire women to embrace their individuality. Further encouraging the principle of women’s empowerment, Shala. created weekly video portraits of women expressing themselves over issues surrounding their femininity, fears and controversial topics. In a very emotional video portrait, Mona Aburmishan says “Telling my family that I am choosing to marry someone that is a Muslim, is been a fear that I just put off for decades.” These videos tell stories that help other women with pressing circumstances to fight through them with courage.
“I think the only thing that stops us from telling the truth is we don’t want to be responsible for the consequences.”
In general, Shala. creates experiences that shock viewers and push the world forward with awakening projects such as his most recent work-in-progress Shala.’s Pink House. He says he is creating the brownstone to disrupt the business of cancer; which he believes exploits its patients with expensive unnatural treatments.
“I like my work to talk about the pink elephant in the room because… well, it’s taking up room and… it’s a pink elephant.”
To Learn more about Shala. and his on-going and future projects, please visit: